Business Advisory Services
Everything you need to help you launch your new business entity from business entity selection to multiple-entity business structures.
Jason Watson, CPA
CEO, Partner
Education
University of Wisconsin
“Helping clients make confident tax decisions without the fear of missing deductions or strategies.”
Jason Watson is the CEO and Partner of WCG, where he focuses on guiding the firm’s strategic vision and supporting long-term, sustainable growth. With decades of experience and a deep understanding of small business dynamics, Jason works to ensure the firm continues to evolve while delivering practical, high-level guidance clients can rely on.
Professional Background & Expertise
As CEO, Jason is responsible for shaping WCG’s direction, strengthening internal processes, and investing in the people who serve clients every day. His leadership centers on intentional growth—building a firm that operates efficiently while maintaining the high standards clients expect.
Jason especially enjoys working with traditional small business owners who built their companies from the ground up, as well as real estate investors and rental property owners. He brings a practical perspective to these relationships, grounded in real-world business experience and strategic thinking.
Education & Credentials
Jason earned both his bachelor’s and master’s degrees in business from the University of Wisconsin. His academic experience included a wide range of electives, with scuba diving and welding among the more memorable—an early reflection of his curiosity and hands-on mindset.
He is affiliated with the National Association of Certified Valuators and Analysts (NACVA) and holds the Certified Valuation Analyst (CVA) credential, recognizing his expertise in business valuation and financial advisory services across litigation, tax, and transaction environments.
Client-Focused Philosophy
Jason takes a direct, no-nonsense approach grounded in clear communication and practical advice. He works best with clients who value sound strategy and informed decision-making, emphasizing approaches that are sustainable, defensible, and built for long-term success rather than short-term positioning.
Professional Values
- Accuracy and defensibility
- Long-term strategic thinking
- Practical, real-world guidance
- Work that stands on its own
Life Beyond the Office
Jason grew up in Madison, Wisconsin, where much of his childhood was spent outdoors dirt biking and exploring. Today, he continues to enjoy staying active, exercising, and spending time outside whenever possible.
More recently, he has taken up the craft of making custom knives, designing handles and fitting prefabricated blades—a hobby that reflects both precision and creativity. He is married with three adult children, one currently in college, and shares his home with the family cat.
A Builder at Heart
Jason’s professional path was influenced early by his interest in small business and by helping his father with his own company. When he met his wife, Tina, and learned of her goal to own an accounting practice, he immediately embraced the vision. That same builder’s mindset continues to shape how he leads WCG today—focused on thoughtful growth, strong foundations, and lasting impact.
Jason Watson, CPA, is a Senior Partner of WCG CPAs & Advisors, a boutique yet progressive tax, accounting and business consultation firm located in Colorado serving small business owners and taxpayers worldwide.
Taxpayers Comprehensive Guide to LLCs and S Corps 2023-2024 Edition
This KB article is an excerpt from our 400+ page book (some picture pages, but no scatch and sniff) which is available in paperback from Amazon, as an eBook for Kindle and as a PDF from ClickBank. We used to publish with iTunes and Nook, but keeping up with two different formats was brutal. You can cruise through these KB articles online, click on the fancy buttons below or visit our webpage which provides more information.
