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Table Of Contents
There is a version of the “you get the depreciation, we do the work” pitch making the rounds that is more sophisticated than the usual material. It is the equipment leasing passive loss argument, and it cites actual regulations. It quotes actual examples. The logic hangs together, and it is reasonably well written. That’s what happens when there is money to be made from selling these arrangements- you get well-polished marketing materials.
It is also answering the wrong question, which is a shame, because whoever wrote it clearly knows how to read a regulation. They just stopped one paragraph too early.
Some definitions to sort out-
You buy a piece of high-value equipment. Heavy machinery, a forklift fleet, medical devices, an aircraft, a trailer, whatever the asset of the moment, or flavor of the month, happens to be. You do not operate it. A marketplace or management company handles everything: finding renters (customers), delivery, pickup, maintenance, swapping out a unit when one breaks. In some versions you sign a limited power of attorney appointing them as your agent (about the most hands off you can be, right?).
You take 100% bonus depreciation in year one. The pitch says that loss is nonpassive and can wipe out your W-2 wages or your S Corp profit.
The tax argument goes like this. Under IRC Section 469, a rental activity is automatically passive no matter how much you participate. But Reg. §1.469-1T(e)(3)(ii) lists six exceptions, and exception (C) says an activity is not a rental activity if extraordinary personal services are provided by or on behalf of the owner. Note that “on behalf of.” Here is the exact verbiage-
(C) Extraordinary personal services (within the meaning of paragraph (e)(3)(v) of this section) are provided by or on behalf of the owner of the property in connection with making such property available for use by customers (without regard to the average period of customer use);
Put plainly, the services argument is the claim that your equipment activity is not a rental activity, because the marketplace provides such substantial personal services on your behalf that customers are really paying for those services rather than for use of the machine. Since rental activities are automatically passive no matter how much you participate, escaping that label is supposed to open the door to a nonpassive loss.
Note the phrase “by or on behalf of the owner.” That is what the power of attorney is for. And exception (C) has no duration limit, which conveniently sidesteps the seven-day and 30-day tests everyone gets hung up on. This is a big deal, right? Sidestep the average customer use hurdle, and things seemingly open up.
It is a real regulation. The citation is correct. And yet it does not get you where you want to go. Why not?
Fine, let’s play it out. Does the marketplace’s work qualify as extraordinary personal services?
Reg. §1.469-1T(e)(3)(v) sets a two-part test. The services have to be performed by individuals, and the customer’s use of the property has to be incidental to their receipt of those services. The regulation’s own examples are a hospital and a boarding school. Patients are not renting a bed, they are receiving medical care and happen to be lying down while it happens. Students are not renting a dorm room, they are receiving an education.
Now look at Example 3, the one the sales memos love to cite-
Example 3.
The taxpayer is engaged in an activity of transporting goods for customers. In conducting the activity, the taxpayer provides tractor-trailers to transport goods for customers pursuant to arrangements under which the tractor-trailers are selected by the taxpayer, may be replaced at the sole option of the taxpayer, and are operated and maintained by drivers and mechanics employed by the taxpayer. The average period of customer use for the tractor-trailers exceeds 30 days. Under these facts, the use of tractor-trailers by the taxpayer’s customers is incidental to their receipt of personal services provided by the taxpayer. Accordingly, the services performed in the activity are extraordinary personal services (within the meaning of paragraph (e)(3)(v) of this section) and, under paragraph (e)(3)(ii)(C) of this section, the activity is not a rental activity.
Three facts are listed. The trailers are selected by the taxpayer. They may be replaced at the taxpayer’s sole option. And they are operated and maintained by drivers and mechanics employed by the taxpayer.
The sales memos love the first two and skip past the third, which is backwards. Selection and replacement show the customer is not bargaining for one specific machine, and that is true, but every rental fleet on earth can say it. Your rental car company picks the car and swaps it if it breaks. Nobody thinks Hertz is in the transportation services business. Those facts do not distinguish anything.
The drivers do. The customer never touches the truck. It bought freight movement and got freight movement. That is a trucking company. It is not a guy who bought a trailer.
In other words, the question is not whether your paperwork mirrors the first two facts. It is who is operating the machine while your customer is using it. In a trucking company, the taxpayer’s employee is. In an equipment rental, the customer’s employee is.
The closer analogue is sitting right there in the same regulation, and it has the first two facts we just set aside. Here is the exact verbiage-
Example 1.
The taxpayer is engaged in an activity of leasing photocopying equipment. The average period of customer use for the equipment exceeds 30 days. Pursuant to the lease agreements, skilled technicians employed by the taxpayer maintain the equipment and service malfunctioning equipment for no additional charge. Service calls occur frequently (three times per week on average) and require substantial labor. The value of the maintenance and repair services (measured by the cost to the taxpayer of employees performing these services) exceeds 50 percent of the amount charged for the use of the equipment. Under these facts, services performed by individuals are provided in connection with the use of the photocopying equipment, but the customers’ use of the photocopying equipment is not incidental to their receipt of the services. Therefore, extraordinary personal services (within the meaning of paragraph (e)(3)(v) of this section) are not provided in connection with making the photocopying equipment available for use by customers, and the activity is a rental activity.
The IRS held it was still a rental activity, and the word “still” is the point. Those are excellent facts. Skilled employees, three visits a week, bundled at no charge, labor cost exceeding half the rental. If the test were about how much service you provide, that taxpayer wins going away.

The test is not about how much. Reg. §1.469-1T(e)(3)(v) asks one question: is the customer’s use of the property incidental to its receipt of the services? Incidental means the property is a side effect of what the customer actually came for. The hospital patient came for medical care and ended up in a bed. The boarding school student came for an education and ended up in a dorm room. Neither one wanted the furniture.
The copier customer came for a copier. The technician exists so the copier keeps working. The service supports the property, which is backwards from what the regulation requires, and no amount of additional service reverses it. Send the technician five days a week and spend 90 percent of the rental on labor, and the customer is still renting a copier that gets serviced a lot.
So if a service package worth more than half the rental charge, delivered three times a week, does not clear the bar, then delivery, pickup and a backup unit is not clearing it either. And there is one fact that ends the discussion before you get that far: the renter brings its own operator. Somebody renting a forklift is renting a forklift. The machine is the point. The delivery driver is not the point.
Sidebar: Exception (B) is often the stronger technical argument and nobody makes it. It requires average customer use of 30 days or less plus significant personal services, and “significant” is a much softer facts-and-circumstances test than “extraordinary.” Promoters skip it because the 30-day cap is inconvenient. But if you control the rental terms and can keep average customer use under 30 days, (B) is the argument to build, not (C). Just remember it only gets you through gate one too.
Here is the part the memo leaves out.
Read Reg. §1.469-1T(e)(1). An activity is passive if it is either (i) a trade or business in which you do not materially participate, or (ii) a rental activity.
Two doors into the same room. Winning gate one does not get you out of the building. It moves you from door two to door one. You are now in a regular trade or business, yay you, but a trade or business is passive unless you materially participate in it.
So now you need hours. Your hours. And lots of them.
There are seven material participation tests as you might know and likely have seen in your internet surfing (does anyone say “surf the web” anymore?). Let’s walk them from clean to messy-
And what hours would you even count? Reg. §1.469-5T(f)(2)(ii) throws out investor time: studying and reviewing financial statements or operating reports, preparing summaries and analyses for your own use, and monitoring the finances or operations in a nonmanagerial capacity. IRS Publication 925 says the same thing in plainer English. Reading the monthly utilization report is not participating in a business, it is owning an investment.
You also carry the burden of proving the hours. The regulations do not require a contemporaneous daily log, and any reasonable means will do. But a spreadsheet reconstructed from memory in March is not where you want to be. Calendars, emails, work orders, dispatch records and meeting notes should tie the hours to work actually performed, by you, on this activity. Your time log reads “made a zillion phone calls on August 3” but your cell phone records suggest you were off the grid or in a submarine. Maybe you could lease out a submarine? Hmmm… we digress.
The stronger the gate one argument, the weaker gate two gets.
The services argument depends on the marketplace doing everything: selecting the customer, dispatching the unit, servicing it, replacing it. Every one of those facts is a fact about someone who is not you doing the work. Not ideal, right?
And if you signed a power of attorney appointing them your agent, congratulations, you have created a signed, dated document establishing that a third party operates your business. That helps at gate one. It is a gift to an examiner at gate two. There is no rule attributing an agent’s hours to a taxpayer. The only participation the regulations attribute to you is your spouse’s, under Reg. §1.469-5T(f)(3).
Now notice what the argument is actually claiming you are. To make the customer’s use of the machine incidental, you cannot be a company that provides forklifts. You have to be a company that does something with forklifts. You supply the driver, you move the pallets, you own the outcome. That is a labor business with employees, payroll, workers comp and liability for whatever the driver backs into. The exact opposite of what an investor chasing a deduction wants to be.
And somebody has to run that business. If it is you, congratulations, you have a job and you probably clear gate two. If you hired the marketplace so you would not have to, you are back where you started. The two gates pull against each other by design.
| Gate One: is it a rental activity? | Gate Two: do you materially participate? | |
| Marketplace does everything | Helps. Services argument is available. | Hurts. Their hours are not your hours. |
| You do everything | Hurts. Looks like ordinary equipment rental. | Helps. You have the hours. |
| Nobody does much | Fails. No services to point to. | Fails. No hours to count. |
There is no row where you sit still and win.
One more thing worth knowing before you pick a lane. Equipment is personal property, and the self-employment exclusion in IRC Section 1402(a)(1) covers rentals from real estate, not machinery. So if this is a trade or business, the profitable years likely carry self-employment tax whether you call it a rental or a service. The services argument makes that characterization harder to escape, not easier. You do not get to be a labor business when there is a loss and something else when there is income.
You can clear both gates. It just requires you to do substantial work yourself, which is the opposite of the investment being sold.
Sidebar: This is the same structural problem the short-term rental loophole has, and it is why STRs work for some people and blow up for others. The seven-day exception gets you out of rental classification. It does not hand you a nonpassive loss. You still have to run the thing. The owners who win are the ones answering guest messages at 11pm. The ones who hire a full-service property manager and then claim material participation are writing their own audit script.
If you want to see the two-step in the government’s own words, look at Revenue Ruling 2005-64. Aircraft, company pilots, transportation staff. The IRS found extraordinary personal services and concluded the activity was not a rental activity.
Then it kept going. It said the activity is not passive if the taxpayer materially participates, and it walked through why he did.
Read how he got there, because this is the useful part. The aircraft company and the operating company were under common control, the predominant portion of the air transportation business was flying executives for the operating company, and it was the only air transportation business the owner was involved in. That is a grouping analysis. The owner’s material participation came from the operating business the aircraft actually served.
Here is the part almost nobody mentions, and it is the whole game.
Under Reg. §1.469-4, you can group multiple trade or business activities into a single activity if they form an appropriate economic unit. Material participation is then tested against the combined activity. Get grouped with a business where you already spend 500 hours, and you have met the test for the whole group.
Rental activities generally cannot be grouped with nonrental activities. So the irony is complete: winning gate one is exactly what makes grouping available to you. The extraordinary personal services argument is not useless. It is just not the finish line. It is the thing that opens the door to the argument that might actually work.
The catch is that grouping is not a checkbox. Factors under Reg. §1.469-4(c) include similarities in the types of business, common control, common ownership, geographic location and interdependence. A construction company that rents its own excavators through a marketplace during downtime is a real conversation. A dentist who bought forklifts is not. And the grouping has to be consistent year over year, disclosed, and it cuts both ways when you eventually sell.
If you do not have an operating business the equipment genuinely serves, grouping does not save you. But if you do, that is the conversation worth having, and it is not the one in the sales deck.
A common question here is whether you can skip all this by simply buying the equipment inside the S Corp you already own. Say you are a consultant, and your S Corp buys a forklift fleet to rent out. You cannot. Reg. §1.469-4(d)(5) determines activities at the entity level and passes them through to you as separate activities. One K-1 does not make one activity. Your consulting business and your forklift business stay separate whether they sit in one entity or two, and if you have not won gate one first, Reg. §1.469-4(d)(1) blocks grouping a rental activity with a trade or business anyway.
Even past that, common ownership and common control are only two of five factors, and the regulation is explicit that those five are simply the ones given the greatest weight rather than a checklist. If two out of five were enough, every taxpayer in America would hold everything in one S Corp and Section 469 would have been a dead letter in 1987. What you also need is business similarity and interdependence, and management consulting has nothing to do with construction equipment.
Aircraft and yacht leasebacks. ATM funds. Solar. Self-storage and car wash deals. Equipment marketplaces. Real estate syndications where somebody hands you a REPS letter and a wink. Different assets, identical error: a classification or services argument gets presented as though it produces a nonpassive loss, and the material participation question never gets asked out loud.
See our full rundown on the advanced tax strategies page. Bring a helmet. Ok, skip the helmet, but maybe a 5-point harness?
Here is where we part ways with the doom crowd.
If your losses are passive, they are not gone. They suspend under IRC Section 469, carry forward indefinitely, offset future passive income from this or any other passive activity, and generally free up when you dispose of your entire interest in the activity in a fully taxable transaction with an unrelated buyer. Sell to a related party and the release waits until the property moves to somebody unrelated.
If you already own rental property or other passive investments producing income, a loss generator has real value. That is tax planning, and it is the conversation nobody is having with you because it is less exciting than “wipe out your W-2.”
And even if you clear both gates, the Excess Business Loss limit under IRC Section 461(l) is waiting at the door with a clipboard. Roughly $256,000, or $512,000 for joint filers, for the 2026 tax year, and permanent now under OBBBA. Anything over that becomes a net operating loss (NOL) carryforward.
The equipment might be a perfectly good investment. Buy it because it makes money. Just do not underwrite it on a tax benefit you cannot substantiate.
If any of those questions produce discomfort, you have your answer. A vendor’s memo is not the same as advice from an independent tax professional, and reliance gets much harder to defend when the person giving the advice is also organizing, promoting or selling the transaction.
Want to run your set of facts past somebody who is not getting a commission? The tax advisors at WCG CPAs & Advisors will model it, stress-test it, and tell you plainly whether it works. Sometimes it does. Let’s chat.
No. It only removes the automatic rental activity classification. You then have a regular trade or business, and it is passive unless you materially participate. Two gates, and the exception only opens one of them.
No. There is no attribution of an agent’s, employee’s or contractor’s participation to you. Only your spouse’s participation is attributed under Reg. §1.469-5T(f)(3). The marketplace’s hours can support the services argument at gate one and contribute nothing at gate two, which is precisely the problem.
A rental activity is passive automatically, regardless of how involved you are. A trade or business is passive only if you fail to materially participate. Getting reclassified from the first to the second is progress, not victory.
Not at all. They suspend and carry forward with no expiration, offset future passive income from any passive activity, and generally free up under IRC Section 469(g) when you dispose of your entire interest in a fully taxable transaction with an unrelated buyer. Partial sales do not do it, and neither does a sale to a related party. It is a timing issue, not a disappearance. Just a different timing than the one you were sold.
Sometimes, and this is usually the strongest available position. First you have to win gate one, because Reg. §1.469-4(d)(1) generally blocks grouping a rental activity with a trade or business. Past that, grouping requires an appropriate economic unit, judged on common control, common ownership, business similarity, geography and interdependence. If the equipment genuinely serves a business you already run 500 hours a year, that is a real conversation. If the connection is invented for the tax result, it is not.
No. Reg. §1.469-4(d)(5) determines activities at the entity level and passes them through to you as separate activities. One K-1 does not make one activity, and common ownership plus common control is only two of five grouping factors. Putting a forklift fleet inside your consulting S Corp does not merge them, and it complicates your reasonable compensation and your exit.
It certainly does not help. A signed document appointing a third party to operate your business is exactly what an examiner wants to find. It supports the services argument at gate one and undercuts you at gate two.
h3>If it is a service business rather than a rental, do I owe self-employment tax?
Likely, in profitable years. Equipment is personal property, and the exclusion in IRC Section 1402(a)(1) covers rentals from real estate, not machinery. The services argument makes trade or business characterization harder to escape, not easier. Entity choice affects the answer, which is worth modeling before you buy rather than after.
Less than you would like. Reasonable cause under Reg. §1.6664-4 is a facts and circumstances analysis, and advice from someone who is also organizing, promoting or selling the deal is much harder to rely on credibly. Ask who signed it, what firm they are with, and what confidence level they stated. If the answer is that the seller’s in-house team wrote it, you do not have an opinion, you have a brochure with citations.
Because it is where almost all of these deals fail, and because it is the one thing promoters cannot sell you. They can sell you the asset, the structure, the memo and the pro forma. They cannot sell you hours. That part is on you, and it is a job.
Want to talk to us about tax return preparation, tax planning and strategy, and all the other things that go with it? We are eager to assist! The button below takes you to our Getting Started webpage, but if you want to talk first, please give us a call at 719-387-9800 or schedule an discovery meeting.
Jason Watson, CPA is a Partner and the CEO of WCG CPAs & Advisors, a boutique consultation and tax preparation CPA firm serving clients nationwide with 7 partners and over 90 tax and accounting professionals specializing in small business owners and real estate investors located in Colorado Springs.
He is the author of Taxpayer’s Comprehensive Guide on LLC’s and S Corps and I Just Got a Rental, What Do I Do? which are available online and from mostly average retailers.
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Everything you need to help you launch your new business entity from business entity selection to multiple-entity business structures.
Designed for rental property owners where WCG CPAs & Advisors supports you as your real estate CPA.
Everything you need from tax return preparation for your small business to your rental to your corporation is here.
WCG’s primary objective is to help you to feel comfortable about engaging with us