Evolve and WCG CPAs & Advsiors

Posted Wednesday, December 10, 2025

WCG’s Partnership With Evolve

Key Takeaways

  • Material participation is absolutely possible with Evolve. Owners can stay in the driver’s seat even with a property manager, and when done correctly, STR rules can create real-time losses that offset W-2 and 1099 income.
  • A free 40-minute strategy call can unlock real tax savings. Evolve owners get a $250-value session where we walk through tax deductions, tax strategy, entity structure and cash-flow impact—so you’re not guessing your way through STR tax planning.
  • Great hospitality plus smart tax strategy builds long-term wealth. Evolve handles the guest experience; WCG handles the tax complexity. When both pieces work together, your rental becomes a true wealth-building venture instead of a part-time mystery with full-time headaches.

evolve property managementWCG CPAs & Advisors is proud to partner with Evolve as their trusted CPA referral for short-term rental owners nationwide. Evolve makes hospitality simple; we make taxes simple (well… simpler). Together, we help STR owners turn great properties into even greater financial outcomes by pairing Evolve’s streamlined management model with WCG’s strategic tax planning, rental property tax return preparation and ongoing advisory.

As part of this partnership, Evolve owners receive a complimentary 40-minute tax strategy session—a $250 value—focused on maximizing tax deductions, reducing tax drag, and improving after-tax cash flow. Yay!

Short-term rentals come with unique tax opportunities—and pitfalls—that most owners learn about the hard way. We help you understand how Evolve’s structure easily allows you to materially participate when using a property manager and correctly apply STR tax rules to deliver real-time losses that offset W-2 and 1099 income. Yay again!

Our goal is straightforward: remove confusion, eliminate bad internet tax myths (well, at least explain the myth), and give Evolve owners a clear roadmap for running their rentals like a tax-leveraging and wealth building business. Whether you’re buying your first property (congrats!), scaling to multiple units, or transitioning from long-term to short-term rentals, WCG provides sound tax reduction strategy for rental property owners (and beyond the STR loophole strategy). You focus on delivering great guest experiences; we focus on turning that effort into long-term investment strategy.

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Schedule A Discovery Meeting

Evolve owners receive a complimentary 40-minute tax strategy session ($250 value) with a WCG rental expert—no pressure, no jargon, just clarity. For now, let’s do a quick get to know each other Discovery Meeting.

I Just Got A Rental, What Do I Do?

I just got a rental, what do I do? Purchasing a rental property is certainly challenging, but operating one to build wealth and find tax efficiency is equally challenging. This is our second book. Our first book, Taxpayer’s Comprehensive Guide to LLCs and S Corps, was first published in 2014 and was well-received by small business owners and tax professionals, so we thought a book on rental properties and real estate investments would be equally helpful. So, here we are with our second iteration, or the 2025 edition. We update it frequently throughout the year (last update was October 6, 2025).

Our rental property book starts with entity structures and moves into asset management such as acquisition, cost segregation, rental safe harbors, repairs versus improvements, accelerated depreciation, partial asset disposition, and 1031 like-kind exchange. From there we discuss various rental considerations like passive activity losses, short-term rental loophole, real estate professional status, and material participation including what time counts, and what time doesn’t count.

Finally, the good stuff! Rental property tax deductions such as travel, meals, automobiles, interest tracing, home office and common expenses. Fun!

It is available in paperback for $19.95 from Amazon and as an eBook for Kindle for 15.95. Our book is also available for purchase as a PDF from ClickBank for $12.95.

We Are Real Estate CPAs

WCG has a team of real estate CPAs ready to assist you with your rental property and real estate investments. Very few tax professionals and CPA firms specialize in real estate to provide you solid consultation, tax planning including tax reduction strategies, and tax return preparation. We are experts in-

This book is written with the general rental property in mind. Too many resources tell you the general rule but don’t bother to back it up with Internal Revenue Code, Treasury Regulations and Tax Court cases. Our book lays it all out, explains the madness, adds some humor and various conundrums. Example? Water heaters and hot tubs- crazy stuff to consider.

Enjoy! And please send us all comments, hang-ups and static. This book is as much yours as it is ours, except the tiny royalty part- that’s ours. Stop by and we’ll buy you a beer with the pennies.

How To Purchase Our Rental Property Book

If you buy our 480-page book and think that we didn’t help you understand rental property tax laws, let us know. We never want you to feel like you wasted your money. If you are ready to add some insightful reading into your day, click on one of the preferred formats. Amazon is processed by Amazon, and the PDF is safely processed by ClickBank who will email you the PDF as an attachment.

$19.95 $15.95 $12.95

Rental Property Tax Strategy

Rental properties can be a wonderful part of your overall tax strategy and wealth-building vision.

Short-Term Rental Loophole

Short-Term Rental Loophole

Average guest stays, material participation, learn the finer details of the STR loophole.

cost segregation study

Cost Segregation Study

A cost segregation study used to be for the rich and shameless. Learn about the DIY version!

Schedule A Discovery Meeting

The tax advisors, business consultants and rental property experts at WCG CPAs & Advisors are not salespeople; we are not putting lipstick on a pig expecting you to love it. Our job remains being professionally detached, giving you information and letting you decide within our ethical guidelines and your risk profiles.

We see far too many crazy schemes and half-baked ideas from attorneys and wealth managers. In some cases, they are good ideas. In most cases, all the entities, layering and mixed ownership is only the illusion of precision. As Chris Rock says, just because you can drive your car with your feet doesn’t make it a good idea. In other words, let’s not automatically convert “you can” into “you must.”

Let’s chat so you can be smart about it.

We typically schedule a 20-minute complimentary quick chat with one of our Partners or our amazing Senior Tax Professionals to determine if we are a good fit for each other, and how an engagement with our team looks. Tax returns only? Business advisory? Tax strategy and planning? Rental property support?

Text WCG Offices

Text WCG Offices

Need to get in touch through a quick text?  We’ll respond back within a day and get going!

Chat our amazing team

Call Our Amazing Team

Need to speak to a tax professional now? Give us a call 719-387-9800 and we'll get you connected.

Advanced Tax Strategies

Many of these aggressive tax strategies hinge on fine legal distinctions: how much you participate, who takes the risk, and whether there’s a reasonable expectation of profit.

Frequently Asked Questions

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Do I really get a free 40-minute tax strategy session as an Evolve owner?

Yes—Evolve owners get a $250-value strategy call with WCG. No pressure, no jargon, just real answers about your rental, deductions, and tax planning.

Can I still materially participate if Evolve handles guest communication and operations?

Absolutely. You can stay in charge of the big decisions, planning, and oversight while Evolve handles the day-to-day. The IRS cares about your involvement, not who sends the check-in instructions.

What services does Evolve actually handle — and what am I still responsible for?

Evolve handles listing creation (with professional photography), marketing across major platforms, dynamic pricing, bookings and guest communication, payment / reservation processing, and liability / damage protection or coordination with their vetted support network. This is some of the yucky stuff you’d rather have others do. You — the owner — remain responsible for furnishing your property, cleaning, restocking, maintenance, local permits/licensing, and filing tax returns making material participation much less of a hurdle. Divide, conquer, yet participate sort of thing.

What’s the benefit of qualifying for material participation on a short-term rental?

It can let certain losses offset W-2 and 1099 income provided you have an average guest stay of 7 days or less.

Is the “STR loophole” actually real?

Yes, it’s real—but it’s also misunderstood. Sure, the 7 day thing and the material participation seems straightforward, but there a ton of nuances like how to compute an average when converting to or from long-term, or which tasks or duties count as material participation, or what is “in-service date” and why you should care, among other things.

Does Evolve’s model help or hurt my tax position?

It generally helps. Their setup keeps you closely involved in the high-level decisions that count for material participation while freeing you from the stuff you don’t want to do anyway.

Should I get a cost segregation study on my rental?

Maybe. They can accelerate deductions through compressed depreciation, but you also want to time it correctly against spikes in income. You might also want to opt out of 5-year bonus (for example) while letting 7-year and 15-year fly! Tax planning is a must.

What if I’m brand-new to short-term rentals?

Perfect. Starting clean is easier than fixing bad habits later. We’ll help you set up the right structure, tracking, and expectations so your rental behaves like a real business from day one.

Tax Planning Season

Tax planning season is here! Let's schedule a time to review tax reduction strategies and generate a mock tax return.

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