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Firm Strategist
Southwest Minnesota State University
Terra Plamp, CPA, is the Firm Strategist at WCG, where she works closely with executive leadership to improve workflows, enhance policies, and support firm-wide compliance. With nearly two decades of professional experience and a natural problem-solving mindset, Terra focuses on building operational clarity while helping guide the firm’s future direction.
At WCG, Terra operates as an extension of the CEO—evaluating processes, improving technology adoption, and helping shape policies that support organizational effectiveness. She also contributes to business development, recruiting efforts, leadership initiatives, and long-term planning, ensuring the firm remains positioned for sustainable growth.
Known for her strategic perspective, Terra approaches operational challenges with both structure and adaptability. Her ability to assess what is working, identify opportunities for improvement, and implement thoughtful solutions makes her a steady influence across the organization.
Terra earned her Bachelor of Science in Accounting from Southwest Minnesota State University before returning to South Dakota, where she obtained her CPA license.
To maintain her licensure and stay current with evolving regulations, she completes continuing education each year—reinforcing her commitment to professional excellence.
Terra approaches client service by first putting herself in the client’s position to understand their concerns. From there, she applies her experience and research-driven thinking to determine the most effective way to help, ensuring guidance is both practical and well-informed.
Terra grew up in South Dakota, where she stayed active in sports—especially gymnastics. Today, family life keeps her busy outside of work. She is married with two children, and much of her time is spent watching them show cattle and compete in gaming tournaments.
When she finds a quiet moment, Terra enjoys reading or going for walks while listening to podcasts, appreciating the balance these activities bring to her routine.
Terra has the unusual ability to shake her eyes—an uncommon skill that never fails to surprise people.
Jason Watson, CPA, is a Senior Partner of WCG CPAs & Advisors, a boutique yet progressive tax, accounting and business consultation firm located in Colorado serving small business owners and taxpayers worldwide.