Business Advisory Services
Everything you need to help you launch your new business entity from business entity selection to multiple-entity business structures.
Jenny Martinez, CPA
Tax Accountant
Education
University of Colorado
“Bringing a fresh perspective to tax while turning complexity into clarity.”
Jenny Martinez, CPA, is a Tax Accountant at WCG who prepares returns, develops proactive strategies, and helps clients navigate evolving tax rules with confidence. Known for her practical mindset and approachable style, Jenny focuses on making tax matters easier to understand so clients can stay focused on what matters most.
Professional Background & Expertise
At WCG, Jenny manages detailed return preparation, supports proactive tax planning, reviews financial records, and identifies potential issues before they escalate. By staying current with regulatory changes, she helps ensure clients are prepared rather than reactive when tax season arrives.
Jenny especially enjoys working with service-based entrepreneurs—including consultants, creatives, and medical professionals—who prefer to concentrate on their craft rather than the complexities of taxation. She values the opportunity to shoulder that responsibility so clients can operate with greater clarity and fewer distractions.
Education & Credentials
Jenny earned her bachelor’s degree in Accounting from the University of Colorado after initially exploring the sciences, where microbiology sparked her interest in analytical thinking and logical problem-solving. That same appreciation for structure ultimately led her to accounting, where she found a natural fit.
She further strengthened her expertise through CPA exam preparation and advanced federal tax research coursework, reinforcing her technical foundation and commitment to professional growth.
Client-Focused Philosophy
Jenny aims to help clients feel confident in their tax position by keeping processes clear, streamlined, and manageable. She explains concepts in plain language, prioritizes proactive planning, and works ahead to identify opportunities—helping tax season feel more routine than disruptive.
Professional Values
- Clarity and accuracy
- Practical, real-world guidance
- Approachability and reliability
- Professionalism balanced with warmth
Life Beyond the Office
Raised across several parts of Colorado, Jenny grew up as the youngest of three siblings in a family that valued adventure. Much of her childhood was spent biking, hiking, and camping—experiences that fostered adaptability and a lasting appreciation for the outdoors.
Today, she enjoys reading fantasy novels, playing video games with her husband, attending live music events, and spending time with extended family. She also shares her home with two dogs, Rocky and Bullwinkle, who add plenty of personality to daily life.
A Composed Problem Solver
One of Jenny’s defining strengths is her ability to manage multiple responsibilities while remaining organized, resilient, and composed. That steady approach supports both her technical work and the calm, dependable experience she strives to provide every client.
Jason Watson, CPA, is a Senior Partner of WCG CPAs & Advisors, a boutique yet progressive tax, accounting and business consultation firm located in Colorado serving small business owners and taxpayers worldwide.
Taxpayers Comprehensive Guide to LLCs and S Corps 2023-2024 Edition
This KB article is an excerpt from our 400+ page book (some picture pages, but no scatch and sniff) which is available in paperback from Amazon, as an eBook for Kindle and as a PDF from ClickBank. We used to publish with iTunes and Nook, but keeping up with two different formats was brutal. You can cruise through these KB articles online, click on the fancy buttons below or visit our webpage which provides more information.
